Moms on Edge Wins Again! Sponsors Annual 2008 E-Business Champions of the Year Award Ceremony

Contest Inspires International Businesses to Tap Into Online Resources

CHICAGO, June 13 /PRNewswire/ — announces the five North American E-Business Champions of 2008: Jane Ivanov, Elena Neitlich, Gene Rumley, Brandon Dupsky and Phil Weil. This annual contest, held in the U.S. for the first time, recognizes credibility, achievement and innovation among entrepreneurs using the Internet as a tool for business.

Sponsored by, the world’s largest online business-to-business marketplace for global trade, the contest hopes to inspire international businesses to think about the added possibilities the online world offers.

Contestants submitted and posted their e-commerce success stories on, which were evaluated by judges and the level of interest from online forum members. The chosen contestants won a trip to the Chicago E-Business Champions Award Ceremony at 6:30 p.m., June 18 at the University of Chicago’s Gleacher Center. In addition, they are entered into a pool to win an all-expenses paid trip to China for the Global E-Business Champions of the Year Award Ceremony in Hangzhou in August.

2008 E-Business Champions

Jane Ivanov

Founder and CEO of Eve Alexander LLC, located in Indianapolis, Ind., Ivanov has been an member since 2004. While she was pregnant with her first son, she realized how difficult it was to find attractive lingerie available to pregnant women. So, she set out to change that with, maternity and nursing lingerie and apparel. Before launching her new business, Ivanov utilized to find the right manufacturer to produce her product line at a reasonable cost.

Elena Neitlich

As a solution to her child’s sleeping problem, Neitlich, co-founder and CEO of, created new products to elicit peace, quiet and good behavior in children. Neitlich’s company, located in Osprey, Fla., fills an untapped niche in the children’s market – parenting tools that reduce stress and improve family time. Using games, toys and techniques to which children immediately respond, Neitlich attracted the attention of parents everywhere. Working on a tight budget, she needed manufactures that were willing to make only a small quantity of goods. She found the perfect match through in 2005.

Gene Rumley

Rumley decided to tap into after he received high quotes from domestic translation service providers for his fuel and oil treatment products company called BellPerformance, Inc., located in Lake Mary, Fla. Originally a company with all domestic buyers, Rumley decided to look beyond American boundaries to access a worldwide base through the resources at As a member since 2006, he has started using the online marketplace as a resource for personal projects as well.

Brandon Dupsky

As owner and CEO of, Dupsky used the power of technology and e-business to launch his Lincoln, Neb. company in the global market., an online retailer specializing in consumer electronics and surplus inventory, has a projected 2008 revenue of $1 million. Creating relationships with international suppliers and buyers through, Dupsky was able to have a more competitive and profitable supply channel for his online business. Previously sourcing domestically in the United States, he was no longer able to compete in the global market because of the added expense. linked him directly to international manufactures, which allowed him to give savings back to the consumers and revitalize his business.

Phil Weil

Before Weil decided to go into the fan business in San Diego, Calf., he used to find the right manufacturers for his products., a manufacturer and distributor of decorative, home decor products, started as a collection of fans. After some time, Weil decided if he wanted to grow his business he needed to adapt to his customers specific needs. So he started developing new items for the retailers and distributors and again sourced the products through for quick and effective factory contacts in a variety of product types. Weil describes as “a tool that takes us mere mortals and transforms us into superheroes by the click of the mouse.”

About Limited (HKSE: 1688), a member of the Alibaba Group of companies, is the world’s leading B2B e-commerce company. runs an international marketplace ( focusing on global importers and exporters and a China marketplace ( focusing on suppliers and buyers trading domestically in China. Together, its marketplaces form a community of around 30 million registered users from over 240 countries and regions.